Brief
The Libertarian Party was crowdsourcing a new logo, and I wanted to challenge my skills in a new industry. I set out to create a reproducible identity that would compete with the two major parties. The new mark features the Statue of Liberty’s crown in the negative space of her torch with the “T” as the base. The party’s founding year was added to communicate their unwavering principles and goals since 1971. Yellow was kept as their primary color to oppose the already established red and blue parties.
